Statement of Purpose SOP sample

Introduction

My name is Tenzin Dema aged 24 years old, born on 15 May 1999. I am a conscientious girl happily married to Mr Dorji Wangchuk. I  am writing to apply for a student visa to attend a Bachelor of Business majoring in Marketing at the Australian International Institute of Higher Education in Brisbane for July 2023 intact. I hold a Diploma in Financial Management and currently working as an Assistant Marketing Officer.

I have always dreamt of having an international degree to learn in a multicultural environment and groom myself in modern corporate culture. Therefore, I decided to study for a Bachelor of Business majoring in marketing for my career.

 

Academic Background

In the year 2021,I finished my Diploma in Financial Management with 76.25%. I did my high school 12th grade with 64.2% in 2018. I have also undertaken training on Informational Technology Fundamentals, Effective Communication, and Office and Personal Management. I have a good knowledge of working with youths and civil society organizations where I served as a member of Young Volunteers in Action and Clean Bhutan advocating on youth-related issues and wastage management. I was first exposed to the marketing field during my internship program. I am attracted to the marketing field because I find it be to a very dynamic and creativity-based field. Then, I grew familiar with the basic knowledge of business and the application of marketing and I developed a great interest in this field for my career profession. I scored 6.5 on my IELTS test held on 27th August 2022 with a score of 7 in Speaking and 6 in Listening, Reading and Writing.

Professional Life

I sought employment as an Assistant Marketing Officer at Gyalyong Driving Training Institute in my country in July 2021. In this position, I gained a more practical understanding of the marketing field in business, while I concurrently learned some theoretical side of marketing myself with great zeal. My current work further generates my interest towards the field. Although I found this position rewarding and challenging, I have decided that my academic foundation is inadequate for my career goal and higher education in this field will solidify my expertise to build a strong professional capability.

Motivational Factors

I have established a special interest in business and marketing to build my professional career. I was fascinated with the invisible force of marketing that would propel the modern business world forward. I also see that this course presents an exciting prospect with the recent change in the government policy in my country focusing on business innovation and digital technology. I wanted to build my solid academic credential in the business and marketing fields. I highly value modern business in this digital world. Hence, I find that marketing transformation is inevitable to become a very powerful tool to drive business. I am keen to study this course specializing in “Digital and Social Media, Service and International Marketing “with a focus on business system analysis and information management.

In my country, the field of marketing remains relatively underdeveloped although it has new opportunities and vast potential. The educational opportunities are likewise insufficient for my career goal due to the shortage of advanced courses. In contrast, Australian businesses place great emphasis on innovation and advertising, and marketing techniques are advanced and well-established. I am stimulated by the diverse marketing course to be specialized which is not possible in my home country. I am certain that my course in Australia is ideal for taking my career to the next level.

Australia

Australia is an advanced, forward-thinking country with a higher level of business innovation, research and the most advanced technology. The existence of top-class companies in Australia gives me good hopes for my internship. I am hopeful of doing Capstone Marketing Project in one of the globally reputed companies to enhance my practical skills from a global perspective. I find Australia provides advanced education in business and marketing disciplines with real-world learning studies.

Top leading countries such as the USA, the UK, Germany, Australia, and Canada offer top-notch education. For me, Australia is the best country for having a high education culture with a thirst for knowledge and research. The nation holds a high academic learning approach with the best student support services, personalized care for shaping the students of the future, competitive tuition fees and scholarship facilities. The marketing course in Australia emphasizes gaining hands-on exposure to the best managerial practices and helps me make a strong fundamental skill in the economy and business activities. Further, the Australian Government has an incredible education policy giving more advantages to international students in the educational service, tuition fees, quality, and education standards. Also, Australia is a country of welcoming nature with a diverse culture to build my professional life through interaction. Australia greets overseas students in a safe environment and offers the best quality of life. Studying in Australia at one of the prestigious institutions will make me become a highly competitive person to work in any challenging environment.

Brisbane

Brisbane is the capital and most populous city of Queensland and the third-most populous city in Australia. Brisbane lies in the centre of South East Queensland. Compared to other Australian states like Sydney and Melbourne, the population density is relatively low with a safe environment. According to BestCities.org, Brisbane is the 7th safest city in the world with low crime rates.[1]This makes Brisbane of the most wholesome cities and an inclusive study destination. Brisbane has several prestigious institutions and universities providing-top quality education to international students. In particular, James Cook University, the University of Queensland, Griffith University, QUT and AIIHE, etc. are well known for providing students with a top-quality education. I am very excited to interact with other students in Brisbane.

Australian International Institute of Higher Education (AIIHE)

With the decision to study higher education and go through the course structure, I chose AIIHE. The institute is one of the higher education providers in Australia offering high-quality accredited degree, diploma and certificate courses in business and information systems. AIHE has competitive and affordable tuition fees compared to other education providers. The tuition fee for the Bachelor of Business at Kings Own Institute is AUD 43,500. My course fee at AIHE is AUD 42,000. I am happy to select this institute with a scholarship of 15% of the total tuition fees. AIHE is student-centred, and friendly and has a supportive learning environment with renowned expertise in different fields. It will be an honour to learn from professionals having wide experience so that I can seamlessly build my personal and professional skills on the right path.

Relevancy of Bachelor of Business (Marketing)

The Bachelor of Business prepares students for a wide range of careers in the business world. The business course major in marketing is designed to provide a broad general education relating to marketing in business management. The course module brings together the main disciplines and elective units. The courses include principles of marketing and management, business communication, business information system, consumer behavior and marketing techniques and elective subject units in business database systems and business information management, etc. The course in the initial year provides key foundational disciplines such as information systems, accounting, business law and management. The later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The final course is characterized by final capstone subjects providing students to learn real-world problem-solving.

The course in particular provides graduates looking to embark on a career in marketing in positions who can effectively learn industry-relevant knowledge and skills. I found that marketing is a lucrative industry, demanding the best of business creativity when representing brands and influencing consumer behavior. Since this course strongly focuses on marketing tools I have the opportunity to deepen my knowledge and skills in specialist areas to become a marketing expert so that I can confidently position myself to influence consumer behavior. Considering the nature of demand in my company and prospects, I am curious to specialize in “Digital and Social media, Service and International Marketing” with a strong focus on business system analysis and information management.

Course Structure

The course consists of three years of full-time face-to-face over six semesters. Each semester will run for 13 weeks, which includes 12 weeks of delivery and one week of examinations. Each subject will have three contact hours per week and students are expected to undertake a further seven hours of self-directed study. The students are required to study 24 subjects to earn 10 credit points per subject and students need to earn 240 credit points for the full course.

Future Career Prospects and Family ties

I have been working at Motor Vehicle Driving Training Institute with great interest. This is a newly established company and my job demands good marketing strategy and marketing communication skills to propel the business ahead. Hence, I have an important role to help my management to make a competitive company.

Having a better career, I strongly believe that a degree from Australia will provide me with good opportunities in the global workplace and enhance my career. My company has huge potential with a good marketing strategy. Further, my country is graduating from Least Developing Country we have great potential in every sector. The field of marketing remains relatively underdeveloped in my country and this provides new opportunities and potential for marketing innovation to thrive in the business. After completing my course, I will return home to resume my job in the same company taking challenging roles in fulfilling my company’s goal. I have a strong desire to apply digital and social media services to bring more business by implementing a marketing strategy. It will be privileged to serve with utmost dedication as I am taking leave for my study as part of my company’s policy. At present, I get a monthly salary of Nu. 20,295. I am apt to work in a higher position as Marketing Chief with a revision of a three-fold pay package. I also aspire to gradually move to a more lucrative sector like the Foreign Direct Investment Companies. With gaining more experience and network and connections, I have a strong desire to start up my own Marketing Innovation Business so that I can help small private sector companies with marketing strategies and service innovation since they are severally lacking support due to limited technical skills.

I married Mr Dorji Penjor (Passport No. G187753) on2nd September 2022.My husband holds Diploma in Financial Management and currently working as Assistant Finance Officer in my country. My husband is enthusiastic about my professional career. He always inspires me to build my academic credential for our future since he is a strong believer in gender issues. Although he is very anxious to travel together on this trip to support me, I regret that he cannot travel together on this trip because of his prior engagement and obligation in his current employment. As a woman, I strongly believe in making our life together in a wonderful country and returning to my home country proudly with international exposure.

I have strong ties to return home post-completion of my studies. Having a strong extended family system, my entire welfare system is entwined within the family itself as such I have a moral duty to take care of my parents and the properties. I must return home to make my family life with my husband and repay my education loan to the bank.

Sponsorship of my Educational Expenses

My entire expenses in Australia like tuition fees, living costs, insurance, travel and other related costs are funded by my parents, father-in-law and my husband. I have paid the tuition fees in advance for the first semester and the rest I have arranged (AUD210,452.47)in the form of bank balance and immovable property income.

I am financially sound as my father, Mr Tashi Phuntsho, my husband and my father-in-law are currently working in my country to support me. My father earns a monthly salary of (Nu. 32,295). My husband and my father-in-law earn a monthly salary of (Nu. 22,300) and (Nu. 38,129) respectively. All the necessary documents supporting the financial claim are attached for your kind review.

Visa Condition Subclass 500

I pledge to follow all the visa conditions that I read the clauses from the website DHA.

Declaration

I hereby declare that all the information is true and correct to the best of my knowledge.

Thanking you for your kind consideration.